Most of us have seen the commercials on TV about Mayhem getting into some terrible situation, or the pig driving a convertible, but what you may not realize is what these companies spend in advertisement each year. The cost may astound you. While each of them are trying to outdo one another with the best this and cheapest that, you should begin to wonder, what is their focus, you or the bottom line?

Saving money each year is a big deal. A few times a year, I will sit down and look at where my family can cut costs. One thing I pay attention to when doing this, is how not to cut service. Cutting your yearly costs doesn’t mean you have to sacrifice service. So when I hear fifteen minutes could save you, or the latest one up, you could save money in half the time, the first thing that sticks with me is “could”. Isn’t your insurance more important than “could”? Shouldn’t something as instrumental in protecting your assets be worth more than seven to fifteen minutes? Your independent agent thinks so and will take the time to give you the best coverage at the most affordable price.

Did you know that most of what the commercials show as services unique to them are offered by the same carriers your independent agent uses? Services like, roadside assistance, identity theft protection, and actual cash value for new vehicles, just to name a few. The difference is your independent agent will explain what these services entail in more detail than a commercial will.

I must admit, these commercials are fun and engaging, but beyond the thirty second spot, I’m left wondering more about what I’d lose if I didn’t have an agent looking out for my specific needs and budget.